Aaron Eckhart made his first big-screen impression in Neil LaBute's 1997 flick "In the Company of Men". Since then, he not been given good enough leading man roles, but luckily, this time was not the case as he stars as Nick Naylor, tobacco industry lobbyist extraordinaire, in first-time director/writer Jason Reitman's (later directed Juno and Up in the Air) wonderfully acerbic comedy about the power of media spin around the availability of cigarettes despite inescapable evidence that smoking kills. Nick's two lobbyist buddies are played with barbed precision by David Koechner as the Bush-sound-alike firearms specialist and the wonderful Maria Bello as the sharp-tongued alcohol representative. The film's perspective is ruthlessly cynical and most of the characters are morally ambiguous, but those are the primary reasons why this movie sizzles full of shrewd insights about political gamesmanship in both the public and private sectors.
Aaron Eckhart is used to great measure to portray a character who has a moral black hole and an eager disposition to show just how black it is.Nick's lobbying powers make him a god in his world. He cannot do wrong, he flies coach and mingles with the people (and induces them to smoke), and he's become the favorite of the tobacco czar (Robert Duvall) who is using his own money to bribe a former Marlboro man dying of cancer, played by Sam Neill, not to talk against the industry and to use the money for a charity. He's also trying to negotiate a smart move (against his bosses’ wishes) with a Hollywood super-agent (Rob Lowe) to re-introduce smoking in films because nowadays, only Europeans and psycho-villains smoke -- it's deglamorized Hollywood. They suggest bringing Brad Pitt and Catherine Zeta-Jones in a movie about smoking in space. (Listen to them talk, and listen to how they would resolve the "minor" issue that smoking cannot be done in space.)
Beginning with the inventive artwork of the opening credits, the plot goes in unexpected directions, and while the ending is a bit soft, overall the movie satisfies. The smart, provocative characters really make you think about the persistent hypocrisy of big business and government in refreshing ways that are not remotely disdainful. . Don’t miss the scenes involving MOD Squad and how Katie Holmes exploits Nick. Even the comparatively soft-centered scenes of Nick with his son have a nice edge, and with his translucent blue eyes, Cameron Bright strikes the right, non-judgmental notes as Joey. Reitman seems fully capable of bringing an acidic flavor to the most Capra-esquire situation.
Reitman has recruited a first-class cast to bring his brittle satire to life starting with a superb turn by Eckhart, who alternates easily between unapologetically smug and begrudgingly likable..
My Rating- 9/10
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